Our client now uses free trial downloads as a highly valuable source of prospects for their sales force and has observed a considerable lift in campaign performance.īy targeting record companies that were more likely to convert and increasing their use of buyer-discovery intent data, they generated a $125K pipeline and substantial annual recurring revenue, according to their chief marketing officer (CMO). An online proofing company secured a $125K pipeline and substantial profit increase.Īfter we converted high-value leads into paying customers, our client's sales team saw a significant boost in their performance.The demand marketing director confirmed that their sales team successfully gained entry because of early buyer discovery and discovered an opportunity worth $89K - three times larger than their usual sales price.
CUSTOMER SUCCESS STORY EXAMPLES SOFTWARE
We helped the client develop a report that alerted them when any of their top 180 customers began shopping on our network of digital marketing sites - Capterra, GetApp and Software Advice. It was important for our client's strategic sales team to use their time wisely while focusing on high-value accounts. A tech company specializing in HR processing came across an opportunity worth $89K. So, how can you highlight these stories in a dynamic way Weve rounded up our top five tips for compelling customer success story pages, along with our.Here are a few of the stories featured in this section: Gartner Digital Markets' client success storiesĪt Gartner Digital Markets, we have a dedicated section for client success stories where prospects can learn more about their peers’ experience with our solutions.
For customers, it must reinforce their decision to invest in your offering and help them get up to speed more quickly. For prospects, it must provide real-life examples of how your solution works and helps businesses make an informed purchase decision. When creating a success story, focus on making it valid for both prospects and existing customers. In a Gartner study among 13 randomly selected vendors in various analytics submarkets, only five out of 39 customer stories referenced a specific dollar amount for ROI 87% of the stories didn’t demonstrate clear ROI. It is crafted to authenticate how your offering has helped a customer overcome business challenges and meet their goals.Ĭustomer success stories are not necessarily about the money saved or revenue earned but rather a narrative describing how your offering has positively impacted customers. Customer success story: What is it, and how does it impact ROI?Ī customer success story is a narrative about how a customer used your product or service to solve a problem.
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